More visibility and reach for the wind industry

Husum, March 26, 2025 – In line with its motto "Leading through Innovation", HUSUM WIND is setting new standards in industry communication and trade fair marketing with a pioneering online platform. In the lead-up to the trade fair, taking place from 16 to 19 September 2025, this digital tool enables exhibitors to seamlessly integrate company information, content management, networking, and lead generation.

Platform for targeted company presentation

Instead of a conventional alphabetical exhibitor list, the new content platform organises companies, products, and services thematically. It identifies the interests of visitors and ensures that they are matched with the relevant exhibitors. "We offer a powerful tool for content marketing and direct engagement with target audiences. Companies can showcase new products, publish specialist articles, and promote events for maximum visibility in the digital trade fair space," explains Meike Kern, Managing Director of Messe Husum & Congress GmbH (MHC).

Months ahead of the event, companies can showcase their innovations and build industry awareness. The content will also remain available beyond the event. "We are creating a central knowledge hub for the wind industry," says Pascal Hofer, Project Manager of HUSUM WIND." While the idea of a 365-day digital trade fair is not new, what sets our platform apart is its ability to analyse user interests and deliver tailored content." Visitors receive personalised industry updates via their newsfeed or as  condensed, interest-based email. "Accordingly, ten separate newsletters are consolidated into a single, streamlined email tailored to individual interests," explains Hofer.

Leading industry players, including wpd, Deutsche Windtechnik, and Enercon, are already leveraging the platform for their digital presence. Through a dedicated dashboard, they can monitor their marketing value on a daily basis, access key performance indicators, and receive support for lead generation. This enables exhibitors to engage with their target audiences more effectively and substantially enhance their digital reach. 

Join the digital community now

Companies registering for HUSUM WIND 2025 will gain exclusive access to the platform and will have the ability to create and publish content immediately. Further information on the digital presence and thecontent marketing offer for exhibitors and interested parties is available on the HUSUM WIND website.